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The Breakers Palm Beach Offers Families Reduced Summer Rates Based On Length Of Stay, Discounts On Upgrades, And Value-Added Benefits

Recent studies project that value-conscious American families will invest in longer vacations for rest and relaxation*. In that vein, the legendary Breakers Palm Beach (www.thebreakers.com) will lure discerning travelers with its enticing summer deal: reduced rates based on length of stay, savings on all room categories, as well as value-added incentives. The decision to extend a vacation or upgrade to premium accommodations becomes an enticingly affordable option at this luxury oceanfront resort. Valid June 27-September 8, 2004, the promotion also features reduced golf greens fees including cart ($45 per person for 18 holes, $30 for nine holes), free tennis court time and free spa fitness classes.

Summer room rates are specially priced for one and two nights, and then further discounted for a three- and four-night stays, and generate even more savings on a visit of five nights or longer. This offer applies to all room categories and suites.

For example, a standard superior room is specially priced at $219 per room per night, a 23% savings off regular summer rates; but for a three- or four- night stay, the rate is reduced to $199 per room per night, a savings of 30%; for five nights or more the rate is $179 per room per night - a 37% savings! A premium full oceanfront room (with private balcony), specially priced for the summer at $392 per room per night, is further discounted to $356 per night for a three- or four-night stay, and then the rate drops to $320 for a five- night minimum stay.

Secondly, the luxury resort has made it economically viable to "buy up" to deluxe oceanfront rooms, private-level Flagler Club and suite accommodations, with savings of 23 - 37% off regular rates. By offering special rates for every room type, The Breakers empowers consumers to upgrade -- an opportunity for families to "buy up" to suites for more room to relax, or for couples to upgrade to oceanfront rooms to be soothed by the sounds of breaking waves.

Value-Added Recreation: Discounted Greens Fees, Free Tennis and Spa Fitness Classes

This summer, some of The Breakers' most prized recreational amenities are being offered at reduced rates or on a complimentary basis. Guests enjoy discounted golf (cart included) on the completely revitalized, historic Ocean Course; free tennis on 10 expertly groomed Har-Tru courts; and free spa fitness classes including yoga, pilates, kick-boxing, water aerobics, tai chi and power walk.

"We recognize that today's families possess an affluent sensibility; they are drawn to quality resort destinations that deliver a true getaway, yet they desire value and convenience at the same time," said David Burke, vp sales & marketing for The Breakers Palm Beach. "Our summer promotion fulfills their highest priorities combining relaxation, luxury, quality time with family, and value.

In addition to the Coconut Crew Interactive Camp and weekend family programs, the resort features a hugely popular Family Entertainment Center, a self-contained multiplex of entertainment and activities for guests of all ages, featuring: an arcade with over 20 classic and contemporary games, a toddler's playroom and craft area surrounded by glass windows (allows patrons of the adjacent Italian Restaurant to view their children inside), a children's movie room featuring entertaining films appropriate for all ages, and a computer-Xbox room featuring desktop PCs and child-friendly games. The Italian Restaurant, directly connected to the Center, serves home-style, casual Italian fare, with an a la carte menu of wood-burning pizzas, pastas, grilled specialties, antipastos, and the convenience of family-style service.

For reservations or for more information, contact the resort toll-free at 1-888-BREAKERS, (561) 655-6611, www.thebreakers.com, or contact your travel professional.

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