Yojo Mobile (www.yojomobile.com), a pioneer in targeted location-based applications for mobile users, announced the launch of Yojo Mama (www.yojomama.com), the mobile destination and website for parents on the go to help them find what they are looking for quickly based on their precise time and location.  

Yojo Mama helps parents locate family-friendly destinations and deals directly from their mobile phone. Using sophisticated location- and time-based search technology, Yojo Mama guides parents to nearby restaurants, shopping, activities and more by delivering choice destinations and reviews to users’ cell phones. Parents can also plan outings in advance at www.yojomama.com and save favorite destinations to their mobile phone for reference during an outing.

"Yojo Mama brings the power of the mobile Internet to families on the go, changing the way they interact with the city around them," said Peter Olfe, Co-Founder of Yojo Mobile. "Whether it's the closest diaper changing station or best deal on kids' sneakers, with Yojo Mama the answer is now as close as your cell phone."

By providing search results based on the users’ location and time of the query, Yojo Mama saves busy parents save both time and money, locating only those destinations that are open and nearby. A vibrant, real-time community of online parents is accessible to mobile users to provide input and advice to moms and dads along the way. 

Helping parents to maximize their outings, Yojo Mama delivers family-friendly deals from merchants direct to the user's cell based on their location at any given moment. The service also offers informative and entertaining articles on things to do and places to go in their area.

Yojo Mama was developed by Yojo Mobile, the creators of the award-winning MizPee (www.mizpee.com) mobile restroom locator.  Yojo Mama is available free to mobile users in New York and San Francisco, with Los Angeles, Chicago and other destinations following in the coming months.